The event was an opportunity for the client to boost business and establish new relationships. With an abundance of competition showcasing products as well as industry developments regarding supply chains for cigars, cigarettes, leaf import and export, packaging material, laboratory equipment, and processing machinery, Adam General Trading needed an exhibition stand that appeared amiable in nature, appealing to smoking enthusiasts, and interesting at an event that was already covering the full spectrum of the tobacco industry. The client saw a large footfall of clients interested in the product, some attendees who were encountering the brand for the first time.